EDC CosmicMEADOW
CONTENT PACKAGE
ELECTRIC DAISY CARNIVAL (EDC) IS A GLOBALLY RENOWNED DANCE MUSIC FESTIVAL AND THE LARGEST BRAND IN INSOMNIAC'S SCOPE OF EVENTS AND PRODUCTIONS. EDC LAS VEGAS IS AN INTERNATIONALLY ACCLAIMED LIVE MUSIC EXPERIENCE. IT'S THE LARGEST DANCE MUSIC FESTIVAL IN NORTH AMERICA AND CURRENTLY TAKES PLACE IN MEXICO, FLORIDA, AND JAPAN AS WELL. ATTRACTING NEARLY ONE MILLION FANS ANNUALLY, ON FOUR DIFFERENT CONTINENTS AROUND THE WORLD.
FOR THIS CONTENT PACK, ARCHITECTURAL STRUCTURE AND NATURAL ELEMENTS PLAYED A MAJOR ROLE IN THE DESIGN. WE USED THE FORMS CREATED WITH THE DECOR IN THE VISUALS. THESE GRAPHICS CAN BE ANIMATED SO THE STAGE BECOMES MORE LIVELY. THE INSPIRATION COMES FROM THE ARCHITECTURAL STRUCTURE OF THE STAGE, DESIGNED BY TWOFIFTYK. ALSO, NATURAL ELEMENTS WHERE REPETITION AND CURVES ARE VISIBLE LIKE LEAF PATTERNS PLAYED A MAJOR ROLE.
INSTEAD OF ZOOMING OUT AND GOING INTO SPACE, WE WANTED TO ZOOM IN AND FOCUS ON THE MICROCOSMOS. TAKING INSPIRATION FROM MICROSCOPIC ELEMENTS LIKE POLLEN AND ALGAE, AND ENLARGING THOSE THOUSANDS OF TIMES SO THEY BECOME BIG FLOATING OBJECTS ON THE SCREENS. WE COMBINE THESE TINY OBJECTS WITH OTHER NATURAL SPHERICAL FORMS LIKE SEA URCHIN SHELLS AND LOTUS FLOWER SEED HEADS.
THE IDEA IS TO EXTEND THE FLORAL SHAPES ON THE STAGE TO CREATE A GIANT BOUQUET OF VARIOUS FLOWERS LIKE DAISY’S, LOTUS FLOWERS, PEONIES AND ORCHIDS. THIS GAVE THE STAGE COLOR AND BY PLAYING WITH LIGHTS IN THE SCENE WE CREATED SOME INTERESTING EFFECTS THAT MADE THE STAGE COME TO LIFE.
VIBRANT COLORS ARE A BIG PART OF THE EDC LOOK AND FEEL. NOT ONLY IN THE DECORS, STAGES AND SHOWS BUT ALSO IN ITS HEADLINERS. IN NATURE VIBRANT COLORS ALSO PLAY A BIG PART LOOKING CLOSELY AT THINGS LIKE SOAP BUBBLE TEXTURES, ANIMALS AND FLOWERS WE COPIED THOSE COLORS AND PATTERNS INTO THE VISUALS. THIS CREATED A BOLD AND COLORFUL LOOK THAT MATCHES THE HEADLINERS BUT ALSO THE COSMIC MEADOW.
CLIENT: INSOMNIAC & LEISURE EXPERT GROUP
EVENT: ELECTRIC DAISY CARNIVAL (EDC) COSMICMEADOW 2019.
CREATIVE BRIEF: CUSTOM-MADE CONTENT PACKAGE.
EVENT: ELECTRIC DAISY CARNIVAL (EDC) COSMICMEADOW 2019.
CREATIVE BRIEF: CUSTOM-MADE CONTENT PACKAGE.
